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Pipedrive

CRM software for tracking sales pipelines and deals

Deployment
Cloud
Pricing
Subscription
Target size
small plants

Updated · By , Founder, MetaProject · How we rank

About Pipedrive

Pipedrive is a customer relationship management platform organized around a visual sales pipeline. Core modules cover lead and deal management, calendar and activity tracking, email sync, and reporting and forecasting. Additional products include email marketing, project management, a lead generation add-on called LeadBooster, web visitor tracking, and Smart Docs for document handling. AI features assist with report generation, email writing and summarizing, and deal recommendations.

The vendor's site describes Pipedrive as built for small businesses handling leads and sales activities, though it also states the tool can serve larger sales and marketing teams, including startups and bigger organizations. It is a cloud-hosted product, accessed through a web interface and mobile apps for Android and iOS. The site does not describe an on-premise deployment option.

Pricing is subscription-based, listed in four tiers (Lite, Growth, Premium, Ultimate) at monthly per-seat rates when billed annually, starting at 14 EUR per seat per month for the Lite plan. Add-ons such as LeadBooster, Projects, Campaigns, Web Visitors, and Smart Docs carry separate additional monthly fees starting around 13 to 41 EUR. The site notes prices exclude VAT for EU customers. Details on how each of the 500-plus marketplace integrations function individually, and on custom enterprise pricing above the listed tiers, are not fully specified on the pages reviewed here.

Pipedrive at a glance

Key facts about Pipedrive
HeadquartersEstonia
DeploymentCloud
Pricing modelSubscription
PriceFrom $14 / month
Pricing (as reported)$14/user/mo
Target sizesmall manufacturers
IntegrationsZapier, Zoom, Xero, Trello, Facebook, Google, Quickbooks, Asana, Slack, Kixie, Microsoft Teams, Lemlist

Pricing and facts as reported by the vendor or public listings, checked when this profile was researched. Source: pipeline.zoominfo.com.

Pros and cons

What works

  • Documents a kanban-style visual pipeline for managing deals
  • Includes email sync with open and click tracking on the Growth plan and above
  • Offers a marketplace with over 500 documented integrations
  • Provides mobile apps for Android and iOS
  • Includes AI-assisted email writing, summarizing, and report generation

What does not

  • Add-on features like LeadBooster, Projects, Campaigns, Web Visitors, and Smart Docs are priced and sold separately from the core plans
  • No on-premise deployment option described
  • Extended phone support hours are limited to the top-tier Ultimate plan

Who Pipedrive is best for

Small business sales teams looking to organize leads, deals, and follow-ups in a single visual pipeline.

Compared in

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Facts on this page come from Pipedrive’s own documentation and pricing pages, plus what buyers tell us. Spotted something out of date? Tell us and we will fix it.